An integrated approach towards linking intranet information portal with CMS and CRM: a bank application
نویسندگان
چکیده
Information overload and customer relationship management have been issues for many large banks. In this paper, a Web-enabled integrated approach towards linking an intranet information portal, content management and customer relationship management functionalities is put forward, developed and tested. The evaluation findings from a bank case in London suggest that the proposed approach and associated software system are user-friendly, efficient and effective. Key-Words: intranet information portal; content management system; customer relationship management; system evaluation; bank; Web-based information management
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